Your logo is a distinct glyph or symbolic, identifying mark that conveys origin, identity, or ownership. The main function is to bring out your brand recognition. The object of a logo is to act as a memorable device and identifier, to communicate a desired thought or feeling, and to generate a desired emotional response.
A thought-provoking logo design can strengthen your brand image and corporate identity, giving you a psychological advantage over your competition. Your logo is the core of your corporate identity, defining and symbolizing the character of your company or organization.
There are 3 basic types of logos:
- Iconic/Symbolic - These types of logos are really meant to be easily recognizable, memorable, and clear. Such examples include the Nike logo, Apple logo, Toyota logo, etc...
- Logotype/Wordmark - These types of logos uses type font to give the brand its image. Combinations of font thickness, thinness, serifs, san-serifs, reductions and more.. Such examples include the Sony logo, Microsoft logo, Disney logo, etc...
- Combination Marks - These logos are a mixtures of icons/symbols and logotype/wordmark. Such examples include Starbucks Coffee logo, Pizza Hut logo, 7 Eleven logo, and more...